Abacus is an established global BPO and customer experience outsourcing company, serving telecom, fintech, ride-hailing and e-commerce clients with contact center, back-office and CX consulting services.
- Industry
- BPO & customer experience
- Services
- Content Writing & Copywriting, Search Engine Optimization, Social Media Management
- Scope
- Website & content writing · Social media
- Website
- abacus-bpo.com
What we delivered
Website & content writing
- Service and solution-page copy for contact center, back-office and CX management
- SEO-optimised blog content for CX and outsourcing searches
- Messaging aimed at enterprise decision-makers across industries
Social media
- Managed social channels to reinforce Abacus as an enterprise-grade CX partner
- Content on service capabilities and industry expertise
- A consistent, professional B2B voice across platforms
What they needed
Abacus sells to enterprise decision-makers across very different industries. Its website, blog and social channels had to sound experienced and credible, and explain a broad service range clearly.
What we did
- 01
Wrote service and solution pages across contact center, back-office and CX management
- 02
Wrote SEO blog content aimed at CX and outsourcing searches
- 03
Shaped messaging for enterprise buyers across multiple industries
- 04
Ran social channels in a professional, B2B voice
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