Lumière · Marketing
Shopify Hydrogen store, performance marketing and lifecycle email.
- Industry
- Beauty & DTC
- Services
- E-commerce Development, PPC & CPC Advertising, Email Marketing & Automation
- Year
- 2026
- Duration
- Ongoing
$38
$50
$62
The results
0.0×
online revenue YoY
0.0×
blended ROAS
0%
revenue from email
01 — The challenge
What stood in the way
Beautiful products, slow theme, leaky funnel. Mobile conversion sat at 0.9% and paid ads were barely breaking even.
02 — The solution
How we cracked it
- 01
Headless Shopify Hydrogen build with sub-second loads
- 02
Skin-quiz product finder driving personalised bundles
- 03
Rebuilt Google & Meta accounts around profit, not revenue
- 04
12 Klaviyo flows from welcome to replenishment
The Craft Media feels like our in-house growth team. Design, dev and ads finally talk to each other.
Amélie Laurent
Founder, Lumière
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