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Orbit CRM · Marketing

SEO, content engine and conversion programme for a CRM start-up.

Industry
B2B SaaS
Services
SEO, Content Marketing, CRO & Analytics
Year
2026
Duration
14 months

The results

0×

trial sign-ups

+0%

organic traffic

-0%

blended CAC

01 — The challenge

What stood in the way

Orbit relied on expensive LinkedIn ads. Organic traffic was flat and the pricing page converted under 1%.

02 — The solution

How we cracked it

  1. 01

    Technical SEO overhaul and programmatic comparison pages

  2. 02

    120 expert-written articles across 8 topic clusters

  3. 03

    Pricing page redesign and 22 A/B tests

  4. 04

    AI-search optimisation — cited in ChatGPT & Perplexity

Organic is now our biggest acquisition channel. I've worked with six agencies — this is the first that moved the needle.

David Okafor

VP Growth, Orbit CRM

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