Scentspired sells long-lasting, designer-inspired perfume oils for men, women and unisex wear across the US, built around Swiss-quality ingredients and accessible luxury prices.
- Industry
- Fragrance e-commerce
- Services
- Social Media Management, Content Writing & Copywriting, Search Engine Optimization
- Scope
- Website & product copy · Social media
- Website
- scentspired.com
What we delivered
Website & product copy
- Product descriptions for a wide fragrance catalogue, each tied to its designer inspiration
- Scent notes, About us, and discovery box and bundle pages
- SEO-optimised copy aimed at "designer-inspired perfume" searches in the US
Social media
- Managed Instagram, TikTok and Pinterest for a visual, scent-led brand presence
- Content around new launches, bundles and best-sellers
- Captions written in the brand's "luxury you can afford" voice
What they needed
Scent is hard to sell online: shoppers can't smell anything before they buy. Scentspired needed product pages and social content that make each fragrance easy to picture, point clearly to the designer scent it's inspired by, and keep the "luxury you can afford" promise front and centre.
What we did
- 01
Wrote product descriptions across the whole catalogue, linking each scent to its designer inspiration
- 02
Wrote scent notes, the About page and the discovery box and bundle pages
- 03
Targeted "designer-inspired perfume" searches with SEO-led copy for US shoppers
- 04
Ran Instagram, TikTok and Pinterest around launches, bundles and best-sellers
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