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SEO

AI assistants now answer questions your customers used to Google. Here's how to become the source they cite.

Leila Haddad8 min read

A growing share of product research now starts in AI assistants. They don't show ten blue links — they recommend a few brands and cite a handful of sources. Being one of them is the new page one.

What AI engines look for

  • Clear, answer-first content structured with descriptive headings
  • Original data, statistics and expert quotes worth citing
  • Consistent entity information across your site, profiles and directories
  • Technical access: don't block AI crawlers you want to be cited by

Start with your top 20 questions

List the 20 questions prospects ask sales most often. Answer each on your site in the first two sentences, then go deep. This single exercise lifts both classic SEO and AI citations.

Write the answer first. Then earn the right to explain.

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Branding

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Why brand consistency is a revenue strategy, not a design preference

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