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Product Strategy

Most MVPs aren't too small — they're too big. How to cut scope without cutting the value.

Ayaan Malik5 min read

We've scoped over 200 MVPs. The ones that succeed share one trait: ruthless focus on a single job the user needs done.

The five mistakes

  • Building admin panels before you have users to administer
  • Designing for five personas instead of one
  • Custom-building what an API or no-code tool already does
  • Skipping analytics, so you can't learn from launch
  • Treating launch as the finish line instead of the start

A two-week discovery sprint almost always pays for itself by removing features nobody would have used.

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Branding

· 4 min read

Why brand consistency is a revenue strategy, not a design preference

Consistent brands are easier to remember, trust and buy from. Here's how to build a system that scales.

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