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Video & Social

You don't need trends or choreography. You need a hook, a point and a pattern you can repeat.

Sofia Martins5 min read

Short-form video is the most efficient reach engine available to brands today — and most of what works is simple, repeatable and surprisingly unglamorous.

The 3-second rule

State the payoff in the first line. 'Three mistakes killing your conversion rate' beats 'Hey guys, today we're going to talk about…' every single time.

  • Hook in 3 seconds
  • One idea per video
  • Captions always on
  • A series format viewers come back for

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Product Strategy

· 5 min read

Five MVP scoping mistakes that burn your runway

Most MVPs aren't too small — they're too big. How to cut scope without cutting the value.

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